酒店參加展覽會(huì )時(shí)要考慮的因素有哪些？
參加展覽會(huì )是酒店最重要的促銷(xiāo)方式之一，也是酒店開(kāi)辟新市場(chǎng)的首選方式。通過(guò)參加展覽會(huì )，酒店可以迅速、全面地了解市場(chǎng)行情。許多酒店正是借助展覽會(huì )這個(gè)渠道，向客戶(hù)推出新
品牌設計和新產(chǎn)品的，同時(shí)通過(guò)與各地買(mǎi)家的接觸，定位客戶(hù)群體，了解行業(yè)發(fā)展趨勢，最終達到推銷(xiāo)產(chǎn)品、占領(lǐng)市場(chǎng)的目的。
選擇展覽會(huì )
目前，可供酒店參加的旅游博覽會(huì )、展銷(xiāo)會(huì )很多，酒店在選擇展覽會(huì )時(shí)，應結合參展目的考慮以下幾個(gè)因素：
（1）每個(gè)展覽會(huì )都有不同的性質(zhì)，酒店應結合自身需要，謹慎選擇。
（2）展覽會(huì )的知名度越高，吸引的參展商和買(mǎi)家就越多，成交的可能性也越大。如果參加的是一個(gè)新的展覽會(huì )，則要看主辦者是誰(shuí)，在行業(yè)中的號召力如何。名氣大的展覽會(huì )往往收費較高，為節省費用，可與人合租展位，即便如此，效果也會(huì )好于參加那些不知名的小展覽會(huì )。
（3）現代展覽業(yè)的一大特點(diǎn)是日趨專(zhuān)業(yè)化，同一主題的展覽會(huì )可細分為許多小的專(zhuān)業(yè)展。同一行業(yè)的展覽會(huì )，其具體的展出內容可能大不相同。酒店事先一定要了解清楚，以免“誤入歧途”。
（4）產(chǎn)品生命周期包括導入、成長(cháng)、成熟、衰退四個(gè)階段。展出效率與產(chǎn)品生命周期之間有一定的規律。在導入和成長(cháng)階段，展會(huì )有事辦功倍的效果；在成熟階段，展出的效果可能事倍功半；到了衰退階段，展出往往會(huì )勞而無(wú)功。
（5）參加展覽會(huì )的最終目的是為了向該地區推銷(xiāo)產(chǎn)品，所以一定要研究展覽會(huì )的主辦地及周邊輻射地區是否自己的目標市場(chǎng)，是否有潛在購買(mǎi)力。
What are the factors to be considered hotels to participate in exhibitions?
Participate in exhibitions and the hotel's most important promotional, is one of the hotel the preferred way to open up new markets. By participating in the exhibition, the hotel can be rapidly and fully understand the market. Many of the hotel is the use of this channel of the exhibition, to launch new brands and new products to its customers, through contacts with buyers from around the positioning of customer groups, understand industry trends, and ultimately to sell the products, the occupation for marketing purposes.
Select Exhibition
Currently available for hotels to participate in the Tourism Fair, trade fairs a lot of hotels in the choice of exhibition should be combined with the purpose of exhibition to consider the following factors:
(1) Each exhibition has a different nature, the hotel should be combined with their own needs, choose carefully.
(2) Exhibition of the higher visibility, more to attract exhibitors and buyers, the greater the possibility of transactions. If you participate in a new exhibition, will depend on the organizers who appeal in the industry. The big name exhibition fees are often higher in order to save costs, sharing the booth with people, but even so, the effect will be better than to participate in small exhibition of the unknown.
(3) a major feature of the exhibition industry is becoming increasingly specialized exhibition of the same subject can be subdivided into many small professional exhibition. The same industry exhibition, the exhibition content may differ materially. Hotel in advance must be a clear understanding, so as not to "go astray".
(4) The product life cycle, including import, growth, maturity, decline in four phases. Exhibit efficiency and product life cycle have a certain regularity. Import and growth stage, the show something to do twice the result of the effect; on display in the mature stage, the effect may be less effective; to a recession phase, exhibit often futile.
(5) The ultimate goal is to participate in the exhibition in order to the region to promote their products, so be sure to research the exhibition host venue and the surrounding radiation area is your target market, whether the potential purchasing power.
