一個(gè)好網(wǎng)站的核心標準有哪些？
以客戶(hù)為中心的網(wǎng)站建設是
酒店網(wǎng)絡(luò )營(yíng)銷(xiāo)的基礎工作。網(wǎng)站的建設和運營(yíng)狀況是決定酒店網(wǎng)絡(luò )營(yíng)銷(xiāo)的效果的關(guān)鍵因素。
酒店網(wǎng)絡(luò )營(yíng)銷(xiāo)的網(wǎng)站應符合以下標準：
1.以幫助酒店實(shí)現經(jīng)營(yíng)目標以及網(wǎng)站建設和運營(yíng)的目標
網(wǎng)站建設和運營(yíng)的目標應與酒店的經(jīng)營(yíng)目標一致，網(wǎng)站的建設和運營(yíng)是為了滿(mǎn)足酒店的某些方面的網(wǎng)絡(luò )營(yíng)銷(xiāo)功能，比如以客戶(hù)服務(wù)為主的酒店網(wǎng)站營(yíng)銷(xiāo)功能，以銷(xiāo)售為主的酒店網(wǎng)站營(yíng)銷(xiāo)功能，以國際市場(chǎng)開(kāi)發(fā)為主的酒店網(wǎng)站營(yíng)銷(xiāo)功能等。通過(guò)網(wǎng)站這樣的工具來(lái)實(shí)現其網(wǎng)站營(yíng)銷(xiāo)的價(jià)值。
2.網(wǎng)站應具有良好的搜索引擎表現
搜索引擎是網(wǎng)民獲取信息最重要的渠道。如果酒店網(wǎng)站無(wú)法通過(guò)搜索引擎進(jìn)行有效推廣，其營(yíng)銷(xiāo)性會(huì )大打折扣，所以酒店網(wǎng)站必須要解決自身的搜索引擎優(yōu)化問(wèn)題，要把搜索引擎優(yōu)化作為網(wǎng)站的基礎工作和長(cháng)期工作，貫穿于網(wǎng)站的整個(gè)運營(yíng)過(guò)程。
3.網(wǎng)站應有良好的用戶(hù)體驗
酒店網(wǎng)站的用戶(hù)多為與酒店業(yè)務(wù)有關(guān)聯(lián)的組織和個(gè)人，用戶(hù)使用酒店網(wǎng)站體驗，影響其對酒店的認知和評價(jià)。為用戶(hù)提供良好的體驗是網(wǎng)站必須考慮的重要問(wèn)題。為此，網(wǎng)站應提高自己的公信力，讓用戶(hù)形成較高的信任度，如相關(guān)的證件和證書(shū)，相關(guān)的媒體報道，酒店地址和產(chǎn)品等真實(shí)的圖片，還有以往用戶(hù)的案例，都應放在網(wǎng)站上去，客戶(hù)在網(wǎng)站上消費，信任你的網(wǎng)站才可能消費；其次，網(wǎng)站應有完好的內容支持，促進(jìn)用戶(hù)進(jìn)一步了解產(chǎn)品或服務(wù)。
4.網(wǎng)站建設應重視細節
在網(wǎng)站的流程制定、內容維護、管理等方面都需要體現出來(lái)細節問(wèn)題。例如，提高網(wǎng)頁(yè)打開(kāi)的速度，導航明確，沒(méi)有死鏈接，頁(yè)面之間有良好的鏈接；提供詳細的酒店聯(lián)系方式，地址和地圖，方便用戶(hù)聯(lián)系；對于網(wǎng)站營(yíng)銷(xiāo)的流程，提供詳細的介紹和說(shuō)明，便于用戶(hù)操作或在線(xiàn)完成營(yíng)銷(xiāo)。
5.完善的網(wǎng)站監測與管理
完善的網(wǎng)站監測，能幫助酒店對網(wǎng)站用戶(hù)的來(lái)源及用戶(hù)的信息進(jìn)行詳細的統計，便于
酒店形象設計在市場(chǎng)的動(dòng)向；對網(wǎng)站有關(guān)信息的監測和統計，也可以用于后期網(wǎng)站的改善與調整，方便和易于維護網(wǎng)站內容管理系統，減少酒店的維護成本，提高網(wǎng)站內容的維護效率。
6.強大的在線(xiàn)溝通功能
快捷及時(shí)的溝通對于酒店和用戶(hù)都具有重要的意義，酒店的網(wǎng)站要利用網(wǎng)絡(luò )的交互性，通過(guò)在QQ、在線(xiàn)客服、在線(xiàn)的留言回答等溝通工具，更好地位營(yíng)銷(xiāo)服務(wù)。
7.強大的預訂功能
酒店網(wǎng)站應提供實(shí)時(shí)的客房預訂與支付服務(wù)。這將為酒店帶來(lái)更多的直接客源，還能大大減少客房的分銷(xiāo)成本，并可能過(guò)更低的折扣來(lái)鼓勵客人預付部分甚至全額房費，從而降低酒店客房的空置風(fēng)險。網(wǎng)上預訂應注意以下事項：網(wǎng)上預訂流程應人性化，簡(jiǎn)單明了，方便用戶(hù)順利完成預訂；應提供多種價(jià)格類(lèi)型以滿(mǎn)足各類(lèi)客人的需求：如前臺現付價(jià)，提前N天預付價(jià)等；網(wǎng)上預訂應做到即時(shí)確認。
What are the core standards of a good site?
Customer-centric Web site construction is the basis of hotel Internet marketing. The construction and operation status of the site is a key factor to determine the hotel Internet marketing results.
Hotel Internet marketing site should meet the following criteria:
One to help hotels message to achieve the goal of business objectives, as well as site construction and operation of
Site construction and operation of the target with the hotel business goal is the same construction and operation of the site in order to meet the hotel's certain aspects of network marketing function, such as the hotel website marketing capabilities based on customer service, sales-based hotel website marketing function, based on international market development hotel website marketing functions. Through the website tools to achieve their website marketing value.
The site should have good search engine performance
The search engine is the Internet users access to information most important channels. Hotel website can not be effectively promoted through a search engine marketing of discount hotel website must solve its own search engine optimization issues, should be search engine optimization as the site work and long-term work throughout the entire operating procedures.
Site should have a good user experience
The hotel website users and more organizations and individuals associated with the hotel business, hotel website experience, affecting their cognitive and evaluation of the hotel. The site must be considered to provide a good experience for the user. To this end, the site should improve their credibility, allowing users to form a high degree of trust, such as the true picture of the relevant documents and certificates related to media reports, the hotel address and product, as well as the previous user's case, should be in place up on the website, customer spending on the site, trust your web site may be consumer; Second, the site should be well-content support, promote users to learn more about the product or service.
Site construction should pay attention to details
In the process of the site development, content maintenance, management and other aspects need to be reflected in the details. For example, improving the speed of the page to open, clear navigation, no dead links, good links between pages; provide details of the hotel contact, address and map user contact; website marketing process, provide a detailed introduction and explanation , user-friendly or online to complete the marketing.
5 perfect Web site monitoring and management
Website monitoring, can help the hotel to the source of the user and the user's information, detailed statistics, and easy hotel to grasp market trends; monitoring and statistical information about the site, but also for the improvement and adjustment of the post-site convenient and easy to maintain website content management system to reduce the hotel's maintenance costs, improve efficiency in the maintenance of site content.
6. Powerful online communication function
Efficient and timely communication to hotels and users are of great significance, the site of the hotel to take advantage of the interactivity of the network, communication tools through QQ, online customer service, online message answering, and better position marketing services.
7 powerful booking capabilities
The hotel website should provide real-time room reservations and payment services. This will provide the hotel a more direct source, and can greatly reduce the distribution costs of the room, and may lower the discount to encourage guests to prepay part or full payment, thereby reducing the risk of vacant hotel. Online booking should note the following: the online booking process should be humane, simple, user-friendly the successful completion of booking; should provide a variety of price types to meet the needs of all types of guests: such as front pay price of N days in advance of pre-paid price; The online booking should be done is recognized immediately.
