控制酒店網(wǎng)絡(luò )營(yíng)銷(xiāo)的評估方法與范圍有哪些？

控制酒店網(wǎng)絡(luò )營(yíng)銷(xiāo)的評估方法與范圍有哪些？
    酒店實(shí)施網(wǎng)絡(luò )營(yíng)銷(xiāo)時(shí)，應注意進(jìn)行及時(shí)的評估和控制
（一）對網(wǎng)絡(luò )營(yíng)銷(xiāo)效果的評估
1.評估的范圍
   （1）常規方面
    網(wǎng)絡(luò )營(yíng)銷(xiāo)適用于本酒店嗎？網(wǎng)絡(luò )營(yíng)銷(xiāo)是否給本酒店帶來(lái)了更大的訪(fǎng)問(wèn)量？
   （2）創(chuàng )造性方面
    透過(guò)網(wǎng)絡(luò )發(fā)送的廣告或電子郵件，這種信息對我有效嗎？因為一個(gè)廣告或信息可能對某些受眾很適用，對其他人卻根本沒(méi)有效果；可能適宜某個(gè)特定的網(wǎng)站，卻不適合其他的網(wǎng)站。因此當酒店形象設計改變目標受眾類(lèi)型時(shí)，要保持在必要時(shí)改變信息類(lèi)型的敏感性。
    通過(guò)對以上兩方面的分析，評估網(wǎng)絡(luò )營(yíng)銷(xiāo)動(dòng)機和目標是否能夠實(shí)現。
2.評估的指標
    對網(wǎng)絡(luò )營(yíng)銷(xiāo)效果的評估，可以通過(guò)分析以下指標的變化而進(jìn)行：總訪(fǎng)問(wèn)量，產(chǎn)生的關(guān)注數量，轉化為注冊或產(chǎn)品（服務(wù)）銷(xiāo)售的百分比，實(shí)際產(chǎn)品（服務(wù)）銷(xiāo)售狀況或者回復狀況，預期的重復消費者數量。
3.評估的方法
    根據酒店的目標，確定評估的方法。如果酒店的目的是要提高網(wǎng)站的訪(fǎng)問(wèn)量，那么久分析點(diǎn)擊量；如果酒店的目標是獲得更多的消費者，那么久分析電子郵件簽約數量；如果酒店希望銷(xiāo)售某項產(chǎn)品，則應分析廣告或電子郵件帶來(lái)的銷(xiāo)售額。
（二）對網(wǎng)絡(luò )營(yíng)銷(xiāo)的控制
    根據評估的結果，酒店應對網(wǎng)絡(luò )營(yíng)銷(xiāo)加以控制，以充分發(fā)揮網(wǎng)絡(luò )營(yíng)銷(xiāo)的優(yōu)勢，及時(shí)識別存在的問(wèn)題并加以改進(jìn)。
Control assessment of the hotel Internet marketing methods and scope of what?
    Hotels implementation of network marketing should be noted that the timely assessment and control
(A) assess the effect of network marketing
The scope of an assessment
   (A) General aspects
    Applicable to network marketing in the hotel? Network marketing has brought greater access to the hotel?
   (2) creative aspects of
    Through advertising or e-mail sent over the network, this information for me? An advertisement or information may be very suitable for some audiences, others no effect; may be appropriate to a particular site is not suitable for other sites. Therefore, when the hotel to change the type of target audience, to maintain sensitivity to change the type of information when necessary.
    To assess the network marketing motivations and goals can be achieved through the analysis of these two aspects.
(2) assess indicators
    Assessment of the effect of network marketing can be carried out by analyzing the changes of the following indicators: total visits, the attention generated by the number converted to a percentage of the registration or sale of products (services), sales or respond to conditions of actual product (service) is expected to duplication of the number of consumers.
Three assessment methods
    According to the hotel aims to determine the assessment methodology. If the hotel aims to improve the site's traffic, so long analysis of the traffic; if the hotel's goal is to get more consumers, so long analysis of the number of e-mail signing; if the hotel wants to sell a product, you should analyze your or e-mail sales.
(B) the control of network marketing
    According to the assessment results, hotel deal with network marketing to be controlled in order to give full play to the advantages of online marketing, timely recognition of the problems and make improvements.