現代酒店市場(chǎng)營(yíng)銷(xiāo)管理和組織概念是什么？

現代酒店市場(chǎng)營(yíng)銷(xiāo)管理和組織概念是什么？
一、現代酒店市場(chǎng)營(yíng)銷(xiāo)管理
    現代酒店營(yíng)銷(xiāo)著(zhù)重研究在“買(mǎi)方市場(chǎng)”條件下酒店的市場(chǎng)營(yíng)銷(xiāo)管理問(wèn)題。酒店要進(jìn)行有效的市場(chǎng)營(yíng)銷(xiāo)管理，首先要明確營(yíng)銷(xiāo)管理的任務(wù)。酒店營(yíng)銷(xiāo)管理的任務(wù)主要包括酒店市場(chǎng)營(yíng)銷(xiāo)的組織管理、業(yè)務(wù)運營(yíng)管理、人力資源管理三大方面。
    管理的定義是：運用資源通過(guò)設計、組織、控制、指揮等手段去獲得取更多的資源。因此作為酒店管理中的一個(gè)重要組成部分，以下將從酒店市場(chǎng)營(yíng)銷(xiāo)計劃、營(yíng)銷(xiāo)組織、營(yíng)銷(xiāo)的實(shí)施以及市場(chǎng)營(yíng)銷(xiāo)的控制等方面來(lái)介紹酒店市場(chǎng)營(yíng)銷(xiāo)管理。
二、現代酒店市場(chǎng)營(yíng)銷(xiāo)組織
    酒店市場(chǎng)營(yíng)銷(xiāo)組織是制定和實(shí)施酒店市場(chǎng)營(yíng)銷(xiāo)策略和行動(dòng)的主要負責部門(mén)。它與酒店的規模密切相關(guān)，一家小型酒店也許只有一個(gè)人負責營(yíng)銷(xiāo)工作，而大型酒店則配備力量雄厚的部門(mén)，如日本大倉酒店銷(xiāo)售人員隊伍超過(guò)150人。營(yíng)銷(xiāo)組織也和市場(chǎng)需求及競爭形勢有內在的必然聯(lián)系。以前在酒店供不應求時(shí)，很少有酒店設立營(yíng)銷(xiāo)部門(mén)，而今大部分酒店都加強了酒店營(yíng)銷(xiāo)力量，配備了強有力的銷(xiāo)售隊伍，并使營(yíng)銷(xiāo)部門(mén)成為整個(gè)酒店的中心部門(mén)。
    酒店營(yíng)銷(xiāo)部也稱(chēng)“銷(xiāo)售與市場(chǎng)營(yíng)銷(xiāo)部”，負責協(xié)調和計劃酒店的市場(chǎng)營(yíng)銷(xiāo)活動(dòng)，收集酒店市場(chǎng)營(yíng)銷(xiāo)信息，開(kāi)發(fā)酒店市場(chǎng)，制定酒店的產(chǎn)品價(jià)格，并具體負責酒店客房和其他產(chǎn)品的銷(xiāo)售。
    酒店營(yíng)銷(xiāo)部主要職責主要包括：開(kāi)展市場(chǎng)營(yíng)銷(xiāo)調研工作，重點(diǎn)收集酒店市場(chǎng)及客源動(dòng)態(tài)消息，了解競爭對手銷(xiāo)售活動(dòng)和價(jià)格情況，預測和分析酒店客源市場(chǎng)規模和特征，并編制酒店銷(xiāo)售趨勢報告。
    市場(chǎng)類(lèi)型的多少以及酒店規模的大小都會(huì )影響到營(yíng)銷(xiāo)部門(mén)在酒店中的地位和作用以及職責的劃分。究竟哪種組織形式最適用于哪些酒店，這取決于酒店的整體規模和人員規模、酒店和產(chǎn)品類(lèi)型的豐富程度、酒店市場(chǎng)特點(diǎn)等，如細分市場(chǎng)的多寡以及其購買(mǎi)特征、酒店中間商在市場(chǎng)營(yíng)銷(xiāo)中所發(fā)揮的作用、酒店雇用的銷(xiāo)售人員的技術(shù)能力和知識以及酒店各種財務(wù)因素等。

What is the concept of marketing management and organization of the modern hotel?
A modern hotel in Marketing Management
    The modern hotel marketing focuses on marketing management issues in the "buyer's market" under the conditions of the hotel. Hotel to conduct effective marketing management, we must first clear the task of marketing management. Hotel marketing and management tasks include hotel marketing organization and management, business operations management, human resource management, three main areas.
    Management is defined as: the use of resources through the design, organization, control, command and other means to get to take more resources. Therefore, as an important part of the hotel management, the following from the hotel marketing plan, marketing organization, marketing, implementation and marketing control to introduce the Hotel Marketing Management.
Second, modern hotel marketing organization
    Hotel marketing organization to develop and implement the responsible departments of the hotel marketing strategy and action. It is closely related to the size of the hotel, a small hotel may be only one person responsible for marketing, large-scale hotels with strong departments, such as Japan's Okura Hotel sales staff of over 150 people. Marketing organization and the market demand and competitive conditions inherent inevitable. The hotel is in short supply, there is little hotel set up a marketing department, Today, the majority of hotels are strengthened hotel marketing power, with a strong sales force and marketing department to become the center of the entire hotel sector.
    Hotel Marketing, also known as the sales and marketing department, to coordinate and plan the hotel's marketing activities, collect marketing information to the hotel market, the development of the hotel market, the development of hotel prices, and in charge of the hotel rooms and other products sales.
    Hotel marketing department main responsibilities include: the work of marketing research, focus on collection of the hotel market and the source dynamic message, understand competitors' sales activities and price forecasts and analysis of market size and characteristics of hotel tourists, and the preparation of the report of the hotel sales trends .
    The status and role of the type of market and hotel the size will affect the marketing department in the hotel and the division of responsibilities. Which form of organization best suited for what the hotel depending on the overall size and staff size of the hotel, the hotel and the type of product richness, the hotel market characteristics, such as the breakdown of the amount of the market and its purchase of the characteristics of hotel brokers the role of marketing, technical capabilities and knowledge of sales staff employed by the hotel and hotel a variety of financial factors.