酒店領(lǐng)先品牌設計，酒店營(yíng)銷(xiāo)有三種類(lèi)型是哪些？

酒店領(lǐng)先品牌設計，酒店營(yíng)銷(xiāo)有三種類(lèi)型是哪些？
目前，酒店的營(yíng)銷(xiāo)部門(mén)設置要有以下三種類(lèi)型
1.按地理區域設置營(yíng)銷(xiāo)部門(mén)
    按照酒店客戶(hù)的地理區域來(lái)配置酒店銷(xiāo)售力量，是酒店營(yíng)銷(xiāo)部門(mén)設置中使用得較為廣泛的一種形式。其特點(diǎn)是可委派銷(xiāo)售人員專(zhuān)門(mén)負責向某個(gè)地區范圍內所有顧客推銷(xiāo)酒店的全部產(chǎn)品。這樣可以減少銷(xiāo)售訪(fǎng)問(wèn)的次數，把訪(fǎng)問(wèn)里程縮小到最短，且不存在哪些顧客應包括在哪個(gè)銷(xiāo)售人員的職責范圍之內的爭議，以提高工作效率。這種形式要求銷(xiāo)售人員是多面手，必須了解酒店全部的產(chǎn)品和服務(wù)，并能夠熟練地與各種顧客打交道。
2.按產(chǎn)品和服務(wù)類(lèi)別設置營(yíng)銷(xiāo)部門(mén)
    經(jīng)營(yíng)多種產(chǎn)品和服務(wù)的酒店常常按產(chǎn)品類(lèi)別配置銷(xiāo)售力量。其最大優(yōu)點(diǎn)是由于各自負責某類(lèi)產(chǎn)品，銷(xiāo)售人員會(huì )具備豐富的產(chǎn)品知識。這樣便能增強其在此類(lèi)產(chǎn)品中的競爭能力，并獲得較高水平的銷(xiāo)售額。銷(xiāo)售人員直接負責某種產(chǎn)品的銷(xiāo)售，還有助于開(kāi)發(fā)此類(lèi)產(chǎn)品，使酒店具備產(chǎn)品開(kāi)發(fā)商的領(lǐng)先優(yōu)勢。按產(chǎn)品設置營(yíng)銷(xiāo)部門(mén)的缺點(diǎn)是費用開(kāi)支較高，因為在同一地理區域內可能支付兩個(gè)或兩個(gè)以上銷(xiāo)售人員的推銷(xiāo)費用，如果溝通不當，容易造成幾個(gè)爭奪同一個(gè)客戶(hù)，使客戶(hù)感到不方便。
3.按細分市場(chǎng)設置酒店營(yíng)銷(xiāo)部門(mén)
    這種形式是以市場(chǎng)細分為基礎的，不同的銷(xiāo)售人員專(zhuān)門(mén)負責不同的顧客群體，這樣有利于酒店銷(xiāo)售人員與客戶(hù)建立長(cháng)久的業(yè)務(wù)往來(lái)關(guān)系，且便于掌握酒店品牌設計在該市場(chǎng)的需求和變化趨勢，這種形式適宜于都市中心的中型酒店使用。
    現代酒店營(yíng)銷(xiāo)部主要由銷(xiāo)售總監、銷(xiāo)售人員、團隊協(xié)調員等組成。
The hotel is a leading brand design, hotel marketing there are three types of what?
At present, the hotel's marketing department set up to have the following three types
Set up the marketing department by geographic region
    In accordance with the geographical area of the hotel customers to configure the Hotel sales force is more widely used in the hotel marketing department set a form. May appoint a sales staff dedicated to all customers within an area to sell the hotel. This can reduce the number of visits by sales, access mileage reduced to the shortest, and do not exist to which customers should be included within the terms of reference in which the sales staff dispute, in order to improve work efficiency. This form requires the sales staff is versatile, must understand the hotel all the products and services, and able to deal with a variety of customers.
Product and service categories to set the marketing department
    Operating a variety of products and services are often configured by product category sales force. Its biggest advantage is each responsible for certain types of products, the sales staff has a wealth of product knowledge. Thus enhance the competitiveness of such products, and a high level of sales. The sales staff directly responsible for sales of certain products, such products also help to develop the hotel with the leading edge of product developers. Products set the shortcomings of the marketing department to higher expenses in the same geographic area may pay the cost of two or more sales staff to sell, if the communication is inappropriate, likely to cause several compete for the same client, so that customers do not feel convenient.
Three market segments, setting the hotel marketing department
    This form is based on market segmentation based on different sales personnel responsible for different customer groups, it is a good hotel sales staff and customers to establish long-term business relationship, and easy to grasp the market needs and trends, which forms suitable for medium-sized city center hotel.
    The modern hotel marketing sales director, sales staff, the team coordinator.